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Local Marketing Manager (Guangzhou Market)

Guangzhou, China - Дослідити розташуванн Маркетинг та Комунікація Повна зайнятість
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WHAT YOU'LL NEED TO HAVE

Experience of taking commercial decisions based on local market information

Interest in home furnishing as well as a curiosity about people’s life at home

Interest in what is happening in the local market, and an ability to quickly develop knowledge of the local market and business conditions

Ability to set expectations and provide clear direction

Rich local market knowledge, can see IKEA from outside in

Able to think strategically and formulate local market strategy and plan

Able to influence people with strong local market insight and IKEA way of marketing communication

Able to form strong working relationships with all levels of management, especially with stores’ store steering groups

Have highly effective and creative written and verbal communication skills

Secure good brand identity in local market

Able to lead, coach and develop people.

Able to analyze research findings and formulate the conclusion.

YOUR RESPONSIBILITIES

Increase traffic to our stores in order to gain sales growth.

Encourage new customers to shop with us and existing customers to shop more frequently, thereby converting them into loyal, long-term customers.

Understanding your Primary Market Area (PMA) and using use this knowledge, together with the national marketing/media strategy to develop a store marketing action and Catalogue distribution plan.

Working with the store steering groups to create the local market strategy by using the market insights to identify the

business potentials on the market and based on that, including the national priorities; create a commercial/

communication calendar for the market in order to achieve our goals and KPIs.

Taking the national marketing communication plan, media strategy and the store business plan to develop a local store

marketing action plan, aimed at optimizing the business opportunities within the city, the MMA and the different PMAs.

Analyzing and understanding how different consumer groups within our MMA and PMAs use different media so that I can

target our communication efforts more accurately to optimize its effectiveness to reach my main objectives.

Ensuring the strength of each local media channel is maximized and that the total media mix is seamlessly integrated to

create one consistent message in our local market.

Collaborating with the SO marketing team and my colleagues in other stores to share good ideas and successes and

thereby develop and document best practices for IKEA marketing in China.

ensure the store marketing plan supports the achievement of the agreed goals for stores, secure local marketing

budget controlling and use in the optimal way.

set Key Performance Indicators (KPIs) based on local consumer brand perception, conversion rates, visitation and cost goals.

TOGETHER AS A TEAM

We as a team build a long-term relationship with customers.







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